REA Jet Jenga Boxes

The Brief

Our client approached us to produce a high-quality, bespoke, and eye-catching box designed to hold their personalised Jenga blocks for an upcoming campaign. The packaging needed to be manufactured to precise dimensions, balancing practical functionality with strong visual appeal.

A central objective of the project was to stand out from traditional, disposable mailers and create a memorable first impression with targeted prospects. The box needed to capture attention immediately while reflecting the premium positioning of the brand.

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The Challenge

This project required us to strike a balance between creativity, quality, and practicality. The packaging needed to not only protect and present the personalised Jenga blocks securely but also deliver a visually striking and memorable experience upon arrival. Due to the complexity of the product, we had to work out an artwork template to make sure everything aligned as it should.

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The Approach

We collaborated closely with the client to fully understand their campaign objectives and the impression they wanted to create. Our approach focused on delivering both quality and reliability:

In the beginning, we had two ideas for the box. The first idea was an interlocking box made from a 350gsm thick card. The second was a more rigid, higher spec box with a magnetic clasp. After a meeting with the customer, they decided they wanted to ‘wow’ their prospective clients with this product and so we went forward with the second option.

We then made a ‘dummy’ box (pictured below).

The two main reasons for this were to make sure logistically it would work, and also to create an artwork template so our customer could just drop their design on top.

Once this was approved by the customer, and they submitted the artwork onto the template we supplied, production started.

Throughout the process, we maintained regular communication, ensuring the client had complete confidence in both the product and the schedule.

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The Outcome

The finished packaging delivered a standout; luxury feel box that immediately differentiated the campaign from typical mailers (pictured below).

The combination of bold, high-quality print and robust construction reinforced the client’s premium positioning while capturing the attention of their target audience. During production, we also switched from a Matt Laminate to an Anti-Scuff Laminate to make sure the boxes wouldn’t be marked if over handled.

Delivered on schedule, the boxes enabled a smooth and successful campaign launch, giving the client confidence in both execution and timing.

Ultimately, the project achieved its goal: transforming a simple outreach piece into a memorable brand experience that engaged prospects and left a lasting impression.